What We Do

Concept Group exists to make you, your company, your product and your brand look good ...
online, in print, in-store, in the mail.



Your brand represents who you are and what you stand for. It’s a promise you make—and keep—and differentiates you from your competitors. We can help you build and grow your brand.



Whether you need to introduce a product, shift brand perception, increase awareness or generate demand, leads and sales, we can develop a persuasive print or online campaign that works beautifully.

Print Collateral

Print Collateral

“Send me something.” Concept Group knows collateral, and how to make it pretty and persuasive.

Website Development

Website Development

Our websites are all about the experience—from impressive design and precise content to optimum usability and search engine strategies. 

Strategic Planning

Strategic Planning

Our strategic plans can be in-depth, all-encompassing blueprints, or simple, project–focused creative briefs.

Email Marketing

Email Marketing

Our custom email campaigns make it easy to reach, engage, acquire and retain customers.



We will manage your entire video project from beginning to end, including concepting, scripting, storyboarding, hiring talent, filming, editing and publishing.



Our web solutions come with comprehensive search engine optimization (organic) and search engine marketing (paid) plans based on your goals and objectives. 

Social Media

Social Media

Our social media solutions can increase exposure for your product or service, improve lead generation and sales, and increase search engine rankings.

Our Work

Our goal and passion is to create communications that people cannot ignore.


If you would like to see more of our great work, contact us.

Our Experience

A wide range of clients and industries over the past 35 years.

Capella University
University of St. Thomas
University of Minnesota

Tennant Co.
Ricoh Corp.

Microsoft Business Solutions
Northern Technologies International Corp (NTIC)

Health care
3M Health Care
Regions Hospital
Fairview Children’s Hospital

Cue at the Guthrie
Café Modern
Bon Appétit

Cirdan Health Systems and Consulting
Wagner Falconer Judd Law Firm
GK Services
Northland Securities
Synergy Graphics
Rose Creek Builders
Thomson Reuters

Great River Greening
Saint Paul Winter Carnival
Metropolitan Mosquito Control District
Saint Paul Chamber of Commerce
Metropolitan Emergency Services Board
Metro Region EMS System
Wilder Foundation

Gander Mountain
Saint Paul Chamber Orchestra
Hitching Post

SharePoint Credit Union
American Express Financial
Conseco Financial

About Us

We are experienced, smart, strategic, and highly creative.
Just what you’re looking for.

We are a full-spectrum marketing communications agency—with a successful 35-year history in a variety of industries, markets and technologies. We offer complete services in a wide range of media to help you effectively communicate your brand story and messages.

That’s us in corporate speak.

In human terms, we’re a collection of some of the brightest, most talented professionals east of the Mississippi working together to solve your communications problems through integration of digital and traditional media.

And we’re not only very smart, we’re very friendly and very easy to work with.

Our People

Say hello to the professional and personal side of our people.

Andy McCue

Senior Graphic Designer

Anne Wagner

Director of Account Services

Brad Moore

Executive Vice President

Dianna Zuendel

Account Executive

Jay Troe

Vice President/Senior Art Director

John Ruddy


Jonathan Alstad


Katelyn Bunbury-Novak

Senior Account Executive

Kay Vashou

Interactive Marketing Manager

Laura Hagemann

Traffic/Project Manager

Leslie Etter

Controller/HR Director

Mary Beth Morelli


Mike Davis

Creative Director

Spencer Smith

Associate Creative Director

Theresa Weber

Director of Account Planning and Business Development

Troy Adamson

Director of Interactive Services

Wendy Christenson

Production Manager/Senior Art Director


what our experts are saying

Movin’ on up.

BY admin / CG Blog, interactive / 0 COMMENTS


Concept Group is pleased to announce the promotion of Anne Wagner from Account Supervisor to Director of Account Services , and the hiring of Katelyn Bunbury-Novak as Senior Account Executive. Yeah!

A seasoned marketing professional of 15 years—five with Concept Group—Anne will continue to manage her existing accounts while leading and guiding our firm’s client and agency relationships. Agency performance and customer satisfaction are what drive her, and she promises to deliver on both.

Brad Moore, our former Director of Account Services, will continue in his role as Executive Vice President and manager of his current accounts.

Katelyn brings a wealth of traditional, digital and social media expertise and experience to Concept Group and her new clients. She’s all about creating the best possible customer and user experience across all media and touchpoints. Your brand and our marketing solutions are in good hands with Katelyn.

Congratulations, Anne and Katelyn!

6 Ways to Motivate Employees

BY Theresa Weber / CG Blog, interactive / 0 COMMENTS

motivateThe ability to motivate a team of employees could be argued as the most important skill for a manager to have.  As a former business owner and general manager for five years, I’m all too familiar with cash flow struggles and trying to keep a small business environment positive and motivating.  Without the ability to give raises or bonuses, I had to motivate the team in other ways.

Along the way, I learned some valuable lessons on motivating employees and fostering a positive environment.

1)  Be generous with praise.    Everyone appreciates praise and being publicly recognized by a boss goes a lot farther than you might think.  Praise your employees for improvements you see along the way.  Praise is free!

2)  Critique in private.  Never offer a critique or correction of an employee within earshot of another employee, vendor or partner.  Critiques or corrections should always be done privately.  Everyone makes mistakes and everyone has areas in which they can improve.
Read More »

Facebook’s Paper is the Extra! Extra!

BY Troy Adamson / CG Blog, interactive / 0 COMMENTS

Facebook-Paper-IconWhen you think of paper, you probably think of print. That isn’t necessarily the case anymore. FaceBook has introduced an exciting new stand alone app call Paper - think of it as a news reader that interacts with your Facebook feed.

The app is not designed to replace Facebook; instead, it offers a distraction-free mobile interface for experiencing your content - text, photos, videos and websites. (Currently, Paper is only available for the iPhone and has not yet been developed for the Android platform.)

Why do I absolutely love Paper?

1. There are no advertisements.

I can peruse page after page of content without ever being sold a thing. While this may change in the future (and we all know it probably will), Facebook claims that they have not even developed a method to monetize advertising on the platform. So for now, no ads.
Read More »

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Contact us

Concept Group would love to hear from you!

Easy to reach

Contact us using the form on the left, or by telephone or mail.

Name: Concept Group
Phone: 651.221.9710
Address: 190 E 5th St. #200
St. Paul, MN 55101