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What We Do

Concept Group exists to make you, your company, your product and your brand look good ...
online, in print, in-store, in the mail.

Strategy   Digital   Traditional
Marketing Communications Planning   Web Development   Advertising
Market Research   Social Media: Community Management, Engagement Strategies, Advertising   Brochures & Literature
Media Planning/Buying   e-Marketing, SEO/SEM, PPC   Packaging
New Product Launches: Naming, Planning, Development   Interactive Sales Tools
(Apps, Modules)
  Retail, In-store Promotion
Branding, Positioning & Identity Development   Videos   Trade Shows
    eNewsletters   Case Studies
    Webinars   Infographics
    Blogs    

Our Work

Our goal and passion is to create communications that people cannot ignore.

 

If you would like to see more of our great work, contact us.

Our Experience

A wide range of clients and industries over the past 35 years.

Education
Capella University
University of St. Thomas
University of Minnesota

Manufacturing
3M
Eaton
Cargill
Tennant Co.
HDM/Superfabric
Ricoh Corp.
Unisys
tenKsolar
VersaLok
Ecolab

Technology
GTT
Imation
Microsoft Business Solutions
Northern Technologies International Corp (NTIC)
Visi

Health care
HealthPartners
Teleflex
3M Health Care
Regions Hospital
Fairview Children’s Hospital
Allina

Restaurants
Cue at the Guthrie
Café Modern
Bon Appétit

Services
Cirdan Health Systems and Consulting
Wunderlich-Malec
Wagner Falconer Judd Law Firm
Onsite
GK Services
Northland Securities
Synergy Graphics
Rose Creek Builders
Ceridian
Thomson Reuters

Non-Profit
Great River Greening
Saint Paul Winter Carnival
Metropolitan Mosquito Control District
Saint Paul Chamber of Commerce
Metropolitan Emergency Services Board
Metro Region EMS System
Wilder Foundation

Retail
Gander Mountain
Saint Paul Chamber Orchestra
Hitching Post

Financial
SharePoint Credit Union
American Express Financial
Conseco Financial

About Us

We are experienced, smart, strategic, and highly creative.
Just what you’re looking for.

We are a full-spectrum marketing communications agency—with a successful 35-year history in a variety of industries, markets and technologies. We offer complete services in a wide range of media to help you effectively communicate your brand story and messages.

That’s us in corporate speak.

In human terms, we’re a collection of some of the brightest, most talented professionals east of the Mississippi working together to solve your communications problems through integration of digital and traditional media.

And we’re not only very smart, we’re very friendly and very easy to work with.

Our People

Say hello to the professional and personal side of our people.

Andy McCue

Senior Graphic Designer

Anne Wagner

Director of Account Services

Brad Moore

Executive Vice President

Carla Januska

Director of Brand Strategy

Dianna Zuendel

Account Executive

Jay Troe

Vice President/Senior Art Director

John Ruddy

President

Jonathan Alstad

Copywriter

Katelyn Bunbury-Novak

Senior Account Executive

Kay Vashou

Interactive Marketing Manager

Laura Hagemann

Traffic/Project Manager

Leslie Etter

Controller/HR Director

Mary Beth Morelli

Receptionist

Mike Davis

Creative Director

Spencer Smith

Associate Creative Director

Theresa Weber

Director of Account Planning and Business Development

Troy Adamson

Director of Interactive Services

Wendy Christenson

Production Manager/Senior Art Director

CG BLOG

what our experts are saying

Capital City Fever

BY Jonathan Alstad / CG Blog, interactive / 0 COMMENTS

capitalcityStep aside, Minneapolis. Your shadow isn’t good enough for the capital city anymore.

For years, walking through downtown St. Paul after 11pm has been not unlike sauntering through a ghost town. You could walk down the middle of any given street and hardly see anybody—much less detect a vibrant nightlife. With all its decades-old class and charm, St. Paul has simply faded over time into the soft-spoken older brother to the young, hip Minneapolis.

But the times, they are “a-changin’.”

At least, that’s the feeling residents of downtown St. Paul—including both Concept Group and myself (a brand new resident this month)—are starting to get.

From virtually any corner of every block you can see the signs of a citywide revitalization. It begins with the renovation of the St. Paul Union Depot and the completion of the final leg of the light rail connecting St. Paul and Minneapolis (scheduled to be fully operational June 14).  But it doesn’t end there.
Read More »

Movin’ on up.

BY admin / CG Blog, interactive / 0 COMMENTS

cg-press-release

Concept Group is pleased to announce the promotion of Anne Wagner from Account Supervisor to Director of Account Services , and the hiring of Katelyn Bunbury-Novak as Senior Account Executive. Yeah!

A seasoned marketing professional of 15 years—five with Concept Group—Anne will continue to manage her existing accounts while leading and guiding our firm’s client and agency relationships. Agency performance and customer satisfaction are what drive her, and she promises to deliver on both.

Brad Moore, our former Director of Account Services, will continue in his role as Executive Vice President and manager of his current accounts.

Katelyn brings a wealth of traditional, digital and social media expertise and experience to Concept Group and her new clients. She’s all about creating the best possible customer and user experience across all media and touchpoints. Your brand and our marketing solutions are in good hands with Katelyn.

Congratulations, Anne and Katelyn!

6 Ways to Motivate Employees

BY Theresa Weber / CG Blog, interactive / 0 COMMENTS

motivateThe ability to motivate a team of employees could be argued as the most important skill for a manager to have.  As a former business owner and general manager for five years, I’m all too familiar with cash flow struggles and trying to keep a small business environment positive and motivating.  Without the ability to give raises or bonuses, I had to motivate the team in other ways.

Along the way, I learned some valuable lessons on motivating employees and fostering a positive environment.

1)  Be generous with praise.    Everyone appreciates praise and being publicly recognized by a boss goes a lot farther than you might think.  Praise your employees for improvements you see along the way.  Praise is free!

2)  Critique in private.  Never offer a critique or correction of an employee within earshot of another employee, vendor or partner.  Critiques or corrections should always be done privately.  Everyone makes mistakes and everyone has areas in which they can improve.
Read More »

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Contact us

Concept Group would love to hear from you!

Easy to reach

Contact us using the form on the left, or by telephone or mail.

Name: Concept Group
Phone: 651.221.9710
Address: 190 E 5th St. #200
St. Paul, MN 55101