Looks a lot like Sam Malone. Except he's smarter, is happily married, has three kids (Saira, Scott and Eric), never owned a bar, wished he owned a bar and doesn't know a soul named Norm or Cliff. Brad also has a little more hair and a few more credentials like a B.A. in Communications and Economics from the University of Minnesota at Morris, over 30 years account management experience, and a history of communications successes in such high-tech arenas as broadband connectivity and data storage. The fact he's "the greatest fisherman that ever lived" means he'll someday, maybe, eventually, if he's really lucky, land a bigger walleye than his wife's wall-hanger. But don't bet on it.