| “I need a brochure.” Or, “I need an ad.” Or, “We need a website.” We hear this all the time from our clients. And we’re more than happy to oblige by taking on the project and creating the most powerful, well designed and effective communications we can. But first, we always try to ask our clients the larger questions, “What are you trying to do here? What do you want this brochure/ad/website to accomplish?” This is when things get interesting. Because many times what our clients really want is a solution to something going on in the marketplace. Something their research has turned up or their sales force has identified. Or they’re trying to meet a short- or long-range marketing objective given to them from “upstairs." And maybe it turns out that something besides an ad/brochure/website would really work better to reach their audience and accomplish the goal more efficiently.
That’s where the real value of Concept Group comes in. We understand the media. We’ve been around long enough to know what the choices are and what works best for different audiences. And we’re always thinking about novel ways to do it.
We also know that one-size-fits-all messaging went out the window long ago. It’s a new era of one-to-one marketing, and both consumers and businesses expect to be addressed on a far more personal level. So if your objective is to influence somebody about something, you really need to know exactly who you’re talking to. As you can see by the list at the right, we know how to do a lot of things here. And we can help prioritize the choices based on your budgets, timing and, of course, your objectives. |
