Research & Strategy  |   Effective results come from sound strategy.

research-iconAs B-to-B marketing experts, we’re well versed in diving into complex industries and developing human connections with your customers.

Those connections stem from smart marketing strategies based on research that accurately reflects the market environment. As we partner with you to grow your business, our planners and strategists will dive into your organization, conduct an in-depth competitive analysis and survey the market environment. We’ll identify the strengths, weaknesses, opportunities and threats your brand faces. We’ll conduct audience research and help you understand your customers with personas. We’ll create a tailored content strategy and media plan to guide executions. Most importantly, we’ll find the boldest way to share what you stand for.

We’re devoted to starting every project with a sound strategy. This ensures engaging executions and tangible results. So whether you’re breaking into a new market, launching a new product or elevating your brand, Concept Group has been there and back again.

We help find your way through:

Are you ready get inside the mind of your customer?

Fill out the form to send a message to our strategy and new business teams.

Qualitative Interviewing

  • Focus Groups
  • Content Analysis

Quantitative Data Collection

  • Web
  • Phone
  • IVR
  • Mall Intercepts

Market Development

  • Market Segmentation
  • Market Size & Share
  • Market Strategies
  • Market Performance
  • Brand Equity
  • New Product & Services
  • Product Pricing & Positioning

Customer Value Measurement

  • Competitive Differentiation
  • New Market Entry & Creation
  • Value Analysis
  • Value Proposition
  • Market Share Expansion

Customer Satisfaction & Loyalty

  • Customer Loyalty
  • Key Account Assessment
  • Customer Segmentation
  • Win/Loss Assessment
  • Tracking Studies
  • Supplier/Partner Satisfaction
  • Customer Service
  • Benchmark Studies
  • Call Center Performance

It takes two to partner.

Concept Group is devoted to growing our clients’ businesses. We do so by getting to know your organization from top to bottom and by partnering with internal teams to deliver bold ideas that produce tangible results.

If you want a fresh, bold take on your marketing efforts, contact Theresa Weber, Senior Vice President — Strategy & Operations, at

Interested in careers at Concept Group? Click here.

Concept Group

332 Minnesota Street
Suite N-110
St Paul, MN 55101