| At Concept Group interactive is always a core part of the marketing communications mix. Even if our clients ask us for just a brochure or an ad or a promotion, we always ask, “how could we best use the unique characteristics of the internet to get this message out there?” And if it seems like the web makes sense, we’ll work up a proposal. Once we have a go, we put our experience, understanding and passion to work to take your brands and messages online. |
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> Design and development
After laying the groundwork for the project and establishing the plan, we collaborate with our clients to develop websites that reflect their image and the way they speak to their customers. |
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> Search engine optimization
Through a combination of ever-evolving tactics, we are successful in making sure our clients' online interactive projects can be found AND have the strongest possible impact. |
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> Web analytics
Monitoring your traffic and analyzing the data can uncover opportunities for improvement and growth. Concept Group analytics provide the information you need to make enhancements to help demonstrate and improve your return on investment. |
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> Multimedia
We work closely with our clients to develop a strategy, concept and design for the creative use of multimedia elements that enhance the user experience. |
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| POWERLINES |
- Audience profiles and personas
- Banner ads
- Competitive analyses
- Content management systems
- Email blast campaigns
- Email newsletters
- Information architecture
- Interactive CDs and DVDs
- Online contests and clubs
- Promotional microsites
- Prototyping
- Scenarios
- Search Engine Optimization
- Sitemaps
- Usability tests
- Web analytics
- Wireframes
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