What we did
3M™ Cubitron™ II Abrasives represent one of the biggest advancements in sanding technology in a generation. A true abrasives revolution. The problem? A difficult-to-reach, hard-to-convince audience that had heard the hype before and was comfortable with their current routine. Concept Group gave the campaign a strong, confident, plainspoken voice that highlighted the no-risk product guarantee of longer life and faster results than conventional ceramic abrasives. Hard-hitting tactics included a brand website, co-op opportunities, banner ads, e-mail campaigns and an ongoing pay-per-click online advertising strategy.
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Call us at 651.221.9710 or use our contact form and someone from Concept Group will contact you.